Bubbles

A full-service laundry experience built for busy professionals and local businesses.

“Between deadlines and Lagos traffic, laundry was the last thing on MY mind”

I kept hearing it. Over and over. Tired voices and busy lives. Laundry was just one more thing they didn’t have time for.

At the same time, we noticed local laundry shops around were sitting idle or struggling to reach new customers.

Bubbles was born to connect these two; giving professionals an easier way to manage their laundry while helping local businesses thrive.

Design Role

I led the project end-to-end, from the earliest sketches to the final UI polish.

I created the brand identity (initial logo, color, tone, typography), conducted user and market research, built personas.

I designed the full product ecosystem:

Landing page to onboard users

Mobile app for users

Admin dashboard

The design process was guided by the Design Thinking framework, keeping real people and real laundry pain points at the center of every decision.

So I started by conducting surveys and in-depth interviews with both user groups:

From those interviews, here’s what stood out:

Laundry Habits & Pain Points

For Vendors

What Users Want

This became the anchor for the product experience.

“Busy professionals need a convenient, trustworthy way to manage their laundry. while local vendors need a scalable platform to reach them.”

I created:

With the experience mapped out, I moved into UI design.

Real problems fuel better design. Talking to real people dealing with laundry stress grounded every design decision in empathy.

We don’t have to wait for KPIs to measure impact. While we didn’t have formal metrics, early feedback validated that the platform solved a real pain.

One interviewee said:

“I’d pay extra just to not think about laundry again.”

That one sentence shaped our entire product goal: remove friction, reduce mental load.

There’s more to explore. Check out my other projects.
Danke!